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Archive for the 'Contributors' Category

03rd Sep 2010

Apple’s Ping dinged by spam: h…

Apple’s Ping dinged by spam: http://news.cnet.com/8301-13579_3-20015531-37.html

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02nd Sep 2010

Reach Holiday Shoppers Penny-Wise and Pound-Wiser

To do better in search this holiday season, marketers need to spend less on search. Here's why. ...

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02nd Sep 2010

Facebook Places: Fit for Local Search or Hype Incarnate?

Facebook Places will bring location check-ins to the mainstream, but will it be met with open arms or a collective "meh"? ...

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02nd Sep 2010

Small Business and Search: Where’s the Return? (Part 2)

SMBs generally have relatively tight marketing budgets. Here's how you can quickly figure out when you'll see a return on your SEO or PPC investments. ...

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01st Sep 2010

Link Building Query Theory: 7 Crucial Keyword Types for Link Prospect Querying

These seven common types of prospect keywords will expand how you think about link prospecting and help you become a smarter, more strategically agile link builder. ...

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01st Sep 2010

PPC August Roundup: 3 New Features Every PPC Manager Should Try Now

Catch up on the latest: Google Reports, Google Campaign Experiments, and Facebook's "Broad Match Targeting." ...

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01st Sep 2010

PPC August Roundup: 3 New Features Every PPC Manager Should Try Now

Catch up on the latest: Google Reports, Google Campaign Experiments, and Facebook's "Broad Match Targeting." ...

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01st Sep 2010

How Small Businesses Can Improve Their Relations With Customers Through Social Media

Need help deciding where to invest your limited time in social media? Use these tips on how and where to create online conversations about your SMB. ...

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31st Aug 2010

43 Paid Search Marketing Tools (And When To Use Them)

Before you get into the nitty-gritty of how to use a tool, you need to pick the right suite of tools. Even more important, the question you have to answer isn't just "which tool?" but "which tool when?" ...

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31st Aug 2010

6 Metrics You Need to Manage Link Building

You can't manage what you don't measure. When it comes to building a sustainable link building process, measurement is everything. ...

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