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Archive for February, 2010

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14th Feb 2010

Mastering Google Webmaster Central

From site verification and crawl errors to newer tools and features, Google Webmaster Central is critical to the success of search engine optimization campaigns and keeping ahead of the competition. ...

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11th Feb 2010

PPC Consulting: Avoiding the Client Bad Beat Stories

A cautionary tale of how consultants should structure pay for paid advertising spends. ...

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10th Feb 2010

How to Build Links, Increase Traffic and Exposure

Getting your company's content published on third-party Web sites helps generate links and increases traffic and exposure. Five tips for streamlining the process. ...

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09th Feb 2010

The Rise of Universal Paid Search

2009 fundamentally changed the balance between organic and paid search and introduced non-text ads to mainstream advertisers. 2010 will go even further. ...

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08th Feb 2010

Why Brand Building Isn’t Enough

The most linkable sites are remarkable in some way. This has the important benefit of making them stand out with potential customers (and potential linkers), and helps create brand value. ...

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07th Feb 2010

Universal Search Optimization 101

Specific tips for optimizing videos, images, local search, news, shopping, or other rich content. ...

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04th Feb 2010

Managing Client PPC Campaigns on the Go

Don't leave things to chance when you leave the office for any significant period of time. Here's how to keep your campaigns running smoothly. ...

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03rd Feb 2010

Review your PPC Keywords

Search engines are always changing, and so are the ways people search for your products and services. So your keyword list should change as frequently. ...

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02nd Feb 2010

Top International Search Marketing Failures to Avoid in 2010, Part 2

Don't let your international efforts implode. Make sure you understand your audience, understand search positioning, and get help from local search marketing experts and good translators. ...

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01st Feb 2010

Selling Search up the Chain: Money & Traffic

Looking to start a search campaign quickly? Make your case by focusing on the money and traffic that can be gained. ...

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