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Archive for September, 2009

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30th Sep 2009

PPC Integration: Integrating PPC with Offline Marketing, Part 3

Make the most of those offline marketing dollars by including PPC in your marketing mix. You may not be able to match your offline message exactly in PPC, but there are some best practices. ...

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30th Sep 2009

Getting People to Talk About Your Company

Build brand awareness and credible links by getting people to talk about your company. People link to companies they are familiar with and trust. ...

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29th Sep 2009

The Myth of Perfect Conversion

Don't make the mistake of assuming that every visitor is a potential prospect or buyer for your goods or services. The mythical 100 percent conversion rate simply doesn't exist. It's a delusion. ...

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29th Sep 2009

Less Common Problems of International SEO

Before you jump into buying domains and negotiations with multiple hosting providers, make sure the basics are covered, free options are leveraged, and think out of the box for less traditional approaches to these problems. ...

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29th Sep 2009

We All Hate Link Building

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29th Sep 2009

Small Business Guide to Tools that Help Your SEM

There are plenty of tools that a small business can and should use to make their limited time most productive in online marketing. Some are free, some are paid, but all of them are worth the investment of time and money to learn to use. ...

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29th Sep 2009

SEO Horror Stories

Our industry has made so many strides in gaining a more credible reputation. Yet we still suffer from many people and companies who claim to do SEO, but that really don't know anything beyond how to write a title tag. ...

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28th Sep 2009

You Need To Blog

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28th Sep 2009

What Is Your ‘R’ for ROI in Social Media?

Each company needs to define its own "return" in their ROI when they implement social media strategies. You can have several reasons you want to implement a social media strategy, those can all be measured as a return. ...

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28th Sep 2009

International SEO 101, Part 1

International SEO, otherwise known as global SEO or multilingual SEO, is an important component to an effective global Internet marketing strategy. ...

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