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Archive for August, 2009

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31st Aug 2009

Going the Distance — Integration of Your Marketing Efforts

Integration is key to online marketing success. A killer idea for e-mail can work wonders when mirrored in a search campaign. There's a lot of opportunity for you to leverage one idea for many different media and many forms of ROI. ...

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31st Aug 2009

Blogging for Search Engine Optimization

Search engines like to see you add content to your Web site on a regular basis. Creating a blog is a great way to do this. Once you know you want to begin blogging, where should you start? ...

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31st Aug 2009

Can Social Media Be Measured?

There's a lot of debate around whether social media marketing can be measured. There's also a cauldron of bubbling issues around exactly what companies should measure when it comes to social media marketing. ...

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31st Aug 2009

Google Analytics 101, Part 2

Besides tracking visitors to your site from other web sites, Google Analytics can also help you measure social media traffic, phone conversions, and AdWords traffic. ...

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28th Aug 2009

Common SEO Problems of E-commerce Sites

All sites must address technical infrastructure, content and linking strategies. For large e-commerce sites, some problems in these areas are magnified due to the size and complexity of their sites. ...

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28th Aug 2009

Is Search Innovative?

Some clients see search as a static landscape, something to treat with a "set it and forget it" mentality. But a look at the latest search headlines shows that search is incredibly innovative, and something you need to constantly manage. ...

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27th Aug 2009

Have We Lost All Control?

In the age of social media, marketers are not controlling the message. So the next time you have a promotion, ask yourself what you can do to get people talking about it. ...

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25th Aug 2009

Use International Search Marketing — Just Like Google!

Google's international business has been growing more than five times faster this year. Search marketers should follow Google's lead and look to expand in the more buoyant economies of the world now, bolstering their strength and competitiveness at home. ...

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24th Aug 2009

Social, Search, and Branding

Social media is about interacting with your target audience, creating bonds with your brand, and then giving your audience outlets to exercise those bonds. To focus on mere content and links misses the point of participation. ...

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24th Aug 2009

10 Common SEO Mistakes

Especially in larger organizations, it's common that SEO doesn't get the credit it deserves for driving traffic to a Web site. Unfortunately, this can often lead to uninformed senior managers making decisions that are catastrophic from an SEO perspective. ...

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