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Archive for July, 2009

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30th Jul 2009

What Can the Recession Teach Us?

This recession is different that the 2000 dot-com bubble burst. It's impacting how we behave personally and professionally. We're being more responsible and looking closer at everything we do, including the world of search. ...

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30th Jul 2009

Yahoo-Bing Promises More of the Same

Now that Yahoo's giving over its search and search ads to Microsoft, there are some changes for the search industry on the horizon. But are things really going to be that different? ...

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29th Jul 2009

Re-Thinking Link Building Commentary

Readers respond to Sage's last column, where he urged them to change the way they think about link building. ...

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29th Jul 2009

Yahoo-Microsoft Deal a Win for Advertisers

The search deal announced today between Yahoo and Microsoft looks to be good for advertisers, but it may not be enough for the new #2 search engine to knock Google off its lofty perch. ...

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29th Jul 2009

Using Alibaba.com for B2B Leads

While Alibaba is described as an "Asian eBay" and credited with causing eBay to shut down its Chinese operation in 2006, it's much more than that. And its global domination plan is being rolled out at astonishing speed. ...

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28th Jul 2009

Of PPC and PBJ: Combining PPC and SEO Effectively, Part 1

When search engine optimization and pay-per-click search ads work together, both can improve -- if it's done well. SEO's thick and salty "peanut butter" should form a strong base for PPC's "grape jelly" to form an unstoppable search/sandwich force, right? ...

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28th Jul 2009

Invest Time in Twitter Now for Long-Term Rewards

Links are still the short-term payout. But there may come a time where "social media mentions" are a factor in search engine rankings, or when Twitter sends your site thousands or tens of thousands of visitors per day. ...

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27th Jul 2009

International Social Media Strategy: One Size Does Not Fit All

While the social media space is becoming more defined every day, it's still the Wild West; especially when you look to take your strategy international. It may seem overwhelming, but if you embrace the opportunity, you could get large payoffs. ...

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27th Jul 2009

Link Building Tactics 101, Part 1

Link building is one of the most important elements to obtaining high rankings in the major search engines. It involves ongoing effort and a long-term strategy to ensure a Web site continues enjoying success in organic search results. ...

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23rd Jul 2009

Mobile Coupons Offer Multiple Benefits

Consumers love the cost savings of mobile coupons. Marketers love their many benefits. Mobile coupons are an inexpensive way to take advantage of what works in mobile marketing today. ...

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