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Archive for June, 2009

18th Jun 2009

More Good News From Bing

Alright - I'm actually starting to get tired of reporting on good news from Bing and there's now a part of my looking forward to slamming them for some stupid mistake they're making but today is not that day. For anyone who's followed the Beanstalk blog you'll know that thus far I've been very impressed with Bing and the first successful attempt Microsoft has made in challenging Google. It's

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17th Jun 2009

Sage’s Dirty Little Secret

Lean forward here. I'm about to tell you a dirty little secret: Part of an effective PR response is to keep the controversy going. ...

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17th Jun 2009

Early Christmas For Bing

Well it appears that it's Christmas in June Bing. For the second consecutive week it has "stolen" marketshare from the other two major engines. comScore reports that Bing is now at 12.1% market share which is up from the 11.3% they were at last week which was up again from the 9.1% Microsoft had prior to the launch of Bing.In search penetration (% of users who have used the engine - this number

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17th Jun 2009

Joomla! 1.5: A User’s Guide – in review

Our friends over at Joomla Shack recently gave us a copy of this books second edition printing. I was a bit surprised at how easily it read. The book covers the major points a techie would need to know to quickly introduce himself to Joomla including installation, understanding Joomla's document and menu hierarchy, user hierarchy, its approach to css templates and setting up a test area for

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17th Jun 2009

Following the Nofollow Kerfuffle

Matt Cutts says Google changed its handling of nofollow last year, but no one noticed. Can that really be what happened? ...

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17th Jun 2009

Quality SEO Pays for Itself

Quality SEO is a valuable activity that can dramatically transform profitability of a business. However, since this is not yet understood by many management team executives, it is often both undervalued and under-resourced. ...

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16th Jun 2009

Matt Cutts Answers rel=nofollow Issue

Last week when I was at SMX Advanced I reported on some comments from Matt Cutts on how PageRank sculpting using rel="nofollow" had become a useless endeavor and in fact may well work to your disadvantage. This statement lead to chaos within the SEO community.At the SEOmoz party I ran into Matt and asked if we could expect some clarification. Well today we got it. I won't bother recapping the

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15th Jun 2009

Combining Trust and Relevance

When search engines measure the level at which they trust Web sites, and that trust is topic-specific. What's that mean for new sections of a trusted Web site? ...

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15th Jun 2009

Do Teens Tweet? And Other Social Media FAQs

The questions keep growing as more people join the social media fray. It seems appropriate that we take some time to go over three of the most common questions that marketers might be asking. ...

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15th Jun 2009

Effective PPC Ad Copy 101, Part 1

One of the most important factors of a successful PPC campaign is writing successful ad copy. You can spend a good deal of time on other aspects of your campaign but skimp on the ad copy and you might not get the results you're looking for. ...

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