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Archive for June, 2009

24th Jun 2009

Applying Probability to Landing Page Optimization

In the context of LPO, probability can be viewed as simply taking the best guess given the available information. The more information you have, the more accurate your guess will become. ...

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23rd Jun 2009

Who needs a mobile website?

I've refrained from joining the plethora of mobile web users so far due to the fact that I've never wanted to surf the web on a squished cell phone screen at near dial-up speeds, but online hand held devices are becoming larger and more user friendly all the time with bigger displays, better software, and increased network speeds. Meaning that the time is "now" to catch the wave (and the

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23rd Jun 2009

Top Signs Your Site Isn’t Ready for Prime Time

Many things have changed in the last few years, but the real foundation for SEO success hasn't changed much at all. Before you put time and effort into the SEO flavor of the day, try the tried and true SEO basics in this two-part series. ...

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23rd Jun 2009

Taking the Fear Out of Web Analytics for Your Small Business

Do you have Web analytics installed on your small business Web site? If not, you should. How will you know how your Web site is performing if you aren't measuring the right data? ...

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22nd Jun 2009

Get Your Head Out of the Sand

A good chunk of your customers or potential customers are involved in social media in some way. Do you know what they're saying about you? Are you missing out on opportunities to connect with them? ...

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22nd Jun 2009

Effective PPC Ad Copy 101, Part 2

We've covered the searcher behavior funnel and tips for writing headlines and descriptions. Now we'll venture beyond the ad copy to discuss methods for testing and fine-tuning your ads to increase performance. ...

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19th Jun 2009

A Polite SEO Test

I'm going to be honest, in playing with some Firefox extensions for an article I'm writing on, well, Firefox extensions I clicked a link to the search results for "seo" and discovered (to my surprise) that "polite seo" is actually a searched phrase. Now, I don't know if I'm polite by the standards of the Queen (I'm Canadian so that reference some how comes up in the context of our parents'

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19th Jun 2009

SEO On A Friday

I love Friday's (and who doesn't). Today there's a bit of news from the SEO realm for you and I'll add a bit of humor at the end just to make the end of your day (or weekend) a bit more entertaining. :)First let's discuss Bing (oh God not again). Annoyingly - I have more good news for Webmasters from Bing. For why this is annoying you can reference yesterday's post. But here we go anyways.A

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19th Jun 2009

Bing: The Agency Perspective

It's true that Bing has low market share and likely won't put a dent in Google at this time. But we need to get back to some fundamentals and think about what it could mean for the future of online marketing. ...

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19th Jun 2009

The Web’s Wild West Days Are Gone

Just a few years ago, the Web was an open playing field where few things were taboo. Those days are gone, and if we're not careful, there could be dire consequences for online marketers. ...

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