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Archive for April, 2009

30th Apr 2009

Create Something Newsworthy, Part 2 — Testing

Every potentially newsworthy idea needs to be tested before too much of your time and resources are put into the project. You'll often find they aren't as great as you thought. ...

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29th Apr 2009

The Decision-Making Funnel, Stage 3: Desire, Part 2

We've been discussing the well-known AIDA conversion funnel and how it governs all Web conversions. We've already examined awareness and interest, and now we continue looking at the desire stage. ...

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29th Apr 2009

Fear the Google

Fear is one constant in a world of uncertainties. Why do industry experts, advertisers, and pundits seem to be afraid to say anything negative about Google? ...

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27th Apr 2009

Don’t Ignore Your Sitemap!

Many sites have underutilized sitemap pages. It's really a shame because these workhorse pages get so little credit, and so little attention, but they can be so important for SEO and the user experience you offer. ...

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27th Apr 2009

SEO Site Review: Time to Clean Up Home-Yard

It's time for Mark's quarterly site review. Today, we'll look at a Web site that has so many issues that there's going to be something here for everyone. ...

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27th Apr 2009

Why Settle for Best Practices?

There are differences between best practices and using SEO as a means to achieve the goals of your search marketing strategy. Do you know which method your agency is using? ...

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27th Apr 2009

Cloaking?

I received an interesting email regarding an often used technique for hiding content. I could describe it but you can see what's what at http://www.hireacamera.com/. Just click the "Resources" link at the button and watch the text appear.Now, I consider this to be cloaking but I want to know what others think. As we don't allow commenting on our blog (unfortunately I just don't have the time

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27th Apr 2009

The Sociology Of Social Media

Sometimes we at Beanstalk have some analytical gem to pass on (or at least - what we think is) and sometimes I'm just impressed at what others have written. In the case of the latter, I try not to regurgitate what's been said. Below you'll find a Coles-notes version of a great article I read on social media and a link to the source so you can get the full feel for yourself.Kristine Schachinger

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27th Apr 2009

Do You Know Where Your Audience Is?

Social media is about starting conversations that lead to building relationships. To successfully start building those conversations, you actually have to know where to find your core audience. ...

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27th Apr 2009

SEO Tools 101, Part 2

SEO tools won't solve your problems if you have poor content. But they will help identify problem areas you should address. ...

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