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Archive for February, 2009

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23rd Feb 2009

Spending in a Tough Market

Many large organizations are looking to engage an SEO agency as an alternative to hard-to-track media buys. The SEO should make sure that goals included in a response to an RFP are related to revenue and traffic, with a stipulation around the source of the traffic. ...

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23rd Feb 2009

Social Media Madness — The Sweet 16

In the spirit of College basketball's upcoming March Madness tournament, we've got the "Sweet 16" of social media. Check out this scoreboard of each company's strengths and weaknesses, along with details on how your company or brand can leverage these social media offerings. ...

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23rd Feb 2009

Social Media Marketing 101, Part 2

Social media marketing can be a great arrow in your quiver of marketing tools. To leverage it correctly, you must consider first what you want to accomplish. ...

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20th Feb 2009

Dave Davies Speaking At SES NY 2009

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20th Feb 2009

Replicating the Web: Will Google Dominate Mobile Search?

With mobile Web publishers, Google is following the same path it did online many years ago: Partnering with publishers to share ad inventory and planting its search box all over the place. ...

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20th Feb 2009

Be My Valentine: Please Link to Me?

Requesting links is like asking someone to be your Valentine. You have to be sweet, and you'll get a lot of yeses simply by asking. But if you act strange, or go somewhere that you don't really belong and start asking for Valentines, all you'll get are weird looks. ...

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19th Feb 2009

A New Canonical Tag

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19th Feb 2009

Google Violates Google’s Webmaster Guidelines

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19th Feb 2009

Get More Attention with Legal PPC Ad Symbols

Have you ever tested out non-alphanumeric symbols in your PPC ads? Google discourages the use of certain symbols, but others are still allowed. ...

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19th Feb 2009

Developing Successful Viral Marketing Ideas

A successful viral marketing campaign can increase exposure for your company and product while increasing the number of links to your site. One of the hardest parts is coming up with the idea. ...

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