30th Jan 2009
Discount From Adobe (No Coupon Code Needed)
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Archive for January, 2009
30th Jan 2009
Battling Click Fraud is Important for All Involved
Every pay-per-click advertiser sees the presence of click fraud, as does every search engine. We're just disagreeing about the numbers. Both sides need to acknowledge that a certain level of click fraud exists, and work together to diminish its impact. ...
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30th Jan 2009
Best-Kept Secret in PPC? Part II
Last week's discussion of Google Conversion Optimizer generated a flood of user questions. It seems the promise of simplifying the time-consuming, complicated chore of regulating keyword bids is especially appealing to advertisers. ...
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30th Jan 2009
2009 is a Year of Change for Travel Search Marketing
The economy is forcing travel search marketers to change the way they approach online marketing. The travel vertical is already one of the most advanced groups of search marketers, but the industry has been under more pressure in recent months to make their campaigns count. ...
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29th Jan 2009
What’s a Yahoo Advertiser to Do?
The notion that Yahoo wants to help its advertisers is comforting, but the way that they are going about it is questionable. It's clear that the beneficiaries of Yahoo's new "automated optimization" strategy are not the advertisers...but a small change in the program could make it work for everyone. ...
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29th Jan 2009
What’s a Yahoo Advertiser to Do?
The notion that Yahoo wants to help its advertisers is comforting, but the way that they are going about it is questionable. It's clear that the beneficiaries of Yahoo's new "automated optimization" strategy are not the advertisers...but a small change in the program could make it work for everyone. ...
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28th Jan 2009
Bribing People With $50 Gift Cards: Part Deux
We asked what you might want to see here, and what would a promotion-monitoring component look like? The readers' ideas far exceeded expectations, and could really help push this column further along. ...
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28th Jan 2009
Yahoo’s New Era
President Obama received a warm welcome with record-breaking fanfare, but I just didn't see the outpouring of joy for Yahoo's new chief executive. I suppose one could argue the United States is in much worse shape than Yahoo, but the lack of enthusiasm I've seen for Bartz (among the digerati) is disappointing. ...
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28th Jan 2009
Track Those Alternate Conversions
It's natural to think about revenue-generating events such as sales, leads generated, or ads clicked on when we think about conversions. But there are many other types of valuable conversions, and we're shortchanging ourselves when we look at it this way. ...
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27th Jan 2009
Breaking the Norm with Search
One untapped way to capture search traffic is to combine content of related items in new ways. Many engines, especially Google, are looking for uncommon combinations of content that typically don't exist together. ...
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