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Archive for June, 2008

12th Jun 2008

SearchDay: Do Social Networks Bring Out the Animal in Us?

Today's search engine marketing news and opinion: Do Social Networks Bring Out the Animal in Us?; How to Take on a Major SEO Client; What's In Your Travel Tool Bag?; and more.

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11th Jun 2008

SearchDay: What’s the Future Hold for Search?

Today's search engine marketing news and opinion: A Conversation about the Future of SEO; Educational Standards For Learning SEO?; Link Building for Dumb Asses; and more.

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10th Jun 2008

SearchDay: Well-Rounded SEM for SMBs

Today's search engine marketing news and opinion: The Big Picture -- Well-Rounded SEM for SMBs; SEO Competitive Analysis; Google Maps Adds Richer Data to Search; and more.

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10th Jun 2008

SearchDay: Microsoft to Give Cash Back to Searchers

Today's search engine marketing news and opinion: Microsoft to Give Cash Back to Searchers; The Challenge of Mobile Web Analytics; Yellow Pages and Search; and more.

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09th Jun 2008

SearchDay: Don’t Hire a Butcher to do a Baker’s Job

Today's search engine marketing news and opinion: Don't Hire a Butcher to do a Baker's Job; WebMD CEO Fights Off Google Health Virus with SEO; Social Media Marketing in an Enterprise Environment; and more.

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09th Jun 2008

How Many Security Holes Do You Have?

I’ll bet more than you think. The average small business has no security policies or procedures in place to identify and close security vulnerabilities.

I’ll mention some classic ones here that will hopefully show areas that are needed to be looked at, if not closed outright.

  • USB ports - Today a 4 gigabyte usb memory stick costs less that $50. Most people move their USB memory sticks from one PC to the next without concern for the fact that, as a recognized drive it is also vulnerable to viruses, malware and anything else you PC system is because it is recognized as a system disk just like the floppy days.
  • CD/DVD - Again, as people move data from one point to the other many people believe that a CD/DVD is less susceptible to viruses and malware. Untrue, especially if it’s created buy another user.
  • Internet - You’re probably saying “DUH” but many small companies do not monitor internet usage at their office, making them vulnerable to misuse by employees as they download programs, games or illegal software…
  • Smart phones - Since 2004, there have been cell phone viruses! Really… Most smartphone users simply sync their phones constantly, potentially moving files that are secure to an unsecured device.

These examples are just that, examples. You should consult your IT professional(s) to ensure that appropriate safeguards are in place, anti-virus and patches are up to date.

Also have your IT professionals review IT security sites and publications to ensure that they are up to date on the latest threats to you organization

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04th Jun 2008

SearchDay: Taming the Placement-Targeted Campaign Beast

Today's search engine marketing news and opinion: Placement-Targeted Campaigns: Taming the Beast; Microsoft Puts New Yahoo Deal on Table; Search: The Next Five Years; and more.

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03rd Jun 2008

SearchDay: Google Sitelinks – The Good, the Bad, and the Ugly

Today's search engine marketing news and opinion: Google Sitelinks - The Good, the Bad, and the Ugly; Training Your Search Marketing Employees; Taguchi Sucks for Landing Page Testing; and more.

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