A while back, we wrote an article touting the benefits of blogging for your business. However blogging, for all it’s value will have none if done incorrectly. Just like a bad ad can hurt a business so can a bad blog. The following is an example of a real blog entry on a business website that was later removed (our comments are in the gray boxes).
Who Am I?
So who the hell am I? Besides being your run of the mill excellence, sarcastically witty winning machine? I’m NAME WITHHELD, it’s nice to meet you intertrons, it has taken quite a bit of work to get to this stage being in Alaska and all. There are these road blocks put up by what I like to call, “The Darkside” and they don’t take kindly to just anybody stealing their intertrons.
Do not make assumptions that your readers are familiar with you or your work/life/business. Always assume this is the reader’s FIRST VISIT/IMPREPRESSION of you.
So without further ado, I’m an Apple loving fanboy who often get’s flack from the fellow co-workers and bossman about it as they moan away at their PC’s running to the sound levels of jet engines, or having to defrag their boxes while my machine works. It’s a love hate thing I say, moving on from being the Apple fanatic, I’m known to be somewhat of an avid hobbyist in terms of photography.
Spelling, punctuation and grammar are CRITICAL. Interoffice banter, can be fun to talk about, but deadly on the internet…remember, once it’s on the internet it can’t be taken back.
My job here is to make your TASK WITHHELD and let me tell you what, you’ll love the work we can deliver you. COMPANY WITHHELD is a soluton winning machine where we as a collective try to minimize any downtime with thorough testing and not getting overly gadget happy. I sit in my corner of the office, reading away realizing everyday that my talents are endless, and that everyday there is something new to learn and deliver for clients. For instance my latest project, which is under wraps however I can inform that lately I’ve been trying to play alot with TECHNIQUE WITHHELD. Originally, I used CREATOR AND TECHNIQUE WITHHELD, but then moved on to NAMES WITHHELD technique, which was a dream to work with. As stated on the site, it’s a stripped down technique and it saved me quite a bit of time and allowed me to build up the project very efficiently and hopefully the client thinks I am WIN and will decide to go live with it.
Just like interoffice banter is a killer in print, so can divulging your business processes. While I have yet to meet the company that has “Ancient Family Secrets” to running their business, the key to a good business it to be ahead of your competition…and divulging some (or all of your) company processes can be costly.Likewise, what if the customer that this project is for had read this? The obvious perception is that there were alternatives that were ignored for either ease or outright laziness…simply making the business look bad.
So there’s my introduction, I’m the work monkey, I’m funny, I’m the man (my name tag tells me so), I take pictures of cool stuff.
So…what’s you’re take on this person? What’s your opinion of a company that allows this to be in print…even online?!? Just as your business reputation is critical in print it is absolutely critical on the internet!The last thing you need is to have someone from outside your company (or worse your largest client) show you an embarrassing post on your own website!
