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16th Mar 2008

The Role of the Brand in Social Media Marketing

The more your brand can assist people in connecting with others online to create or share something new, the more favorably you will be received in these new and influential social circles.

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SEO vs. PPC Debate — Which Do You Prefer?

There’s a growing divide between online marketers who enjoy organic search and those who prefer paid search. What do your preferences say about you? …

Don’t Over Optimize Your Site

SEO is a best practices game. Understanding how not to over optimize is an important part of the mix. …

Winning the Multi-Agency Game: Can’t We All Just Get Along?

Some survival tips for when you’re asked to work with your clients’ other agencies. …

Passing The Torch as an SEO Manager

At some point in your career as an SEO manager, you may decide to leave your current employer for greener pastures. How you help your soon-to-be former employer during this time says a lot about you as a professional. …

Get Your Search Campaigns Ready for the Yahoo/MSN Merger

Tips on MSN search, blocking referrers, choosing your network, and a look at some promising Yahoo betas. …