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16th Mar 2008

The Role of the Brand in Social Media Marketing

The more your brand can assist people in connecting with others online to create or share something new, the more favorably you will be received in these new and influential social circles.

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PageRank Sculpting: Welcome Back to High School Hell

Google’s new rules affecting PageRank sculpting bring us back to high school. Instead of letting us vouch for our cool friends and disavow the geeks who want to hang out with us, Google is now punishing us for being one of the cool kids. …

Balancing Efficiency and Volume in Paid Search

On a daily basis, paid search managers must balance efficiency and volume in an effort to meet the goals of the campaign. There is no right or wrong decision; there is only what is right for your business at that time. …

Happy Canada Day !!!

I just wanted to make a special notice to all our clients and website visitors that we will be closed tomorrow for the July 1st holiday. It’s Canada Day up here in the great white north (which isn’t all that white now as we hover around 21 degrees (that’s about 70 degrees to those of you south of the border). :) So to our Canadian friends – Happy Canada Day and to our American friends – we look

Trust Not What You See On Google – Or Firefox

Just wanting to put out a general head’s up that there appears to be some massive fluctuations going on in the Google SERPs and from what I can see – at least some form of the algorithm is garbage producing, to say the least, entirely lackluster results.As we all know – this happens from time-to-time and I can’t blame them, they have so many updates that sometimes it’s just not going to work out.

Share Your Way to Better SEO

SEO campaigns often become bottled up in silos and never reach their full potential. SEO covers many different areas of your business, so sharing information and strategies across all possible lines is not only preferable, but should be a required part of any engagement. …