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Archive for July, 2007

31st Jul 2007

Great reasons to use Google Analytics

Google has once again stepped up to the plate with another utility well worth using….Google Analytics.

What is Google Analytics you ask?

It is Google’s very own visitor tracking utility. Using the Urchin 5 engine, this free service provides information ranging from simple traffic measurement through to sophisticated predefined sales goal assessment (or conversions). Google Analytics allows you to keep tabs on site traffic, visitor numbers, traffic sources, behavior & trends, how long visitors spent on the site and a host of other information.

However, unlike Google’s other free tools, Google Analytics is unobtrusive (as in it does not have any special banners or visible components), which when you consider it’s price - free - is a great analysis tool to monitor and improve the performance of your website. (more…)

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05th Jul 2007

What is SEO anyways?

SEO or Search Engine Optimization is a series of organic marketing processes that increase visitors to a web site. These processes will vary depending upon trends and technologies (in large part due to many abuses of SEO techniques, and the search engines changing their search engine ranking strategy).

Simply…SEO is the organic component of Search Engine Marketing (the fee based methods to increase site visitation).

Posted in SEO, SEO Services | No Comments »